Decanter label and logo are simple design based on minimalistic principles. The wine decanter symbol is visible by merging first two letters ‘DE’. When a bottle is turned upside down a logo reveals it’s another meaning - a wine glass symbol. This unique idea gives a personality and identity that makes a brand stand out from the crowd.
As the premium tier in the portfolio we elevated the master brand above the main label to create a difference amongst the overall portfolio and add premium cues by creating a smaller more precious main label.